Katrina Kaif, Bollywood's leading Superstar, discovered her love for makeup very early in her career when she began modelling. Having experienced long hours of shooting with the constant touching-up of her makeup, Katrina built curiosity on what was in the products and what she was putting on her skin. With her yellow undertone being mis-categorized with existing cosmetics products, she also noticed that getting the correct shade for her complexion was a struggle. Armed with this experience as well as experimenting with various looks to find what suited her, Kay Beauty was born with the concept of #MakeupThatKares..

The Kay Beauty collection offers long-lasting, ultra-glam makeup without compromising care for your skin as well as being makeup that is cruelty free. Kay beauty products infuse the best of beauty and skincare in each formula providing buildable coverage together with nourishing Kare ingredients.

Kay Beauty celebrates diversity and has a carefully curated formula embracing brown and olive complexions with products that focus on the needs of those who have yellow and orange undertones.